Your church has a vision (at least I hope they do). If you cannot articulate your vision, your church is not doing a good job of communicating it. Communicating vision or anything of that matter is crucial.
Communication is not a new concept for church leaders. This has been an issue for years. Thus the invention of the sacred bulletin. God forbid churches ever get rid of bulletins, but the reason they were created was to improve communication.
Bulletins and stage announcements are great for communication, but if you are going to communicate effectively in a digital world, you must communicate through your online presence.
I want to blog a two-part series on two things. The first of the series is to answer the question why our churches need an online presence? The second blog post will be how to create an online presence.
So, why do I think it is important for your church to create an online presence.
- To connect with unchurched people – I hope that your church is constantly looking for ways to connect with unchurched people. If not, your church is not involved in the mission of Jesus (insert pastor rant). Look, lets face it, people who do not go to your church will look online before attending. They will google you. They will check to see if you have an instagram account. They will look for you on facebook. They will survey your website to find the information that is important to them. They will even look at the frequency and the quality of the posts that you deliver. If you want to reach people outside of your church in today’s modern world, you must have an online presence. One note: Use ads on social media. You can target zip codes and areas surrounding your church. It will direct thousands of unchurched people toward your social media pages.
- To communicate information – Bulletins are important, but most people today look online for their information, not through a paper bulletin that they leave in the seat when they leave. Yes- I see many left after church. I am a pastor and I know this. I can remember restaurants when I was young would give you a discount if you brought in your bulletin. How cool was that? Okay, maybe that was just in the small country areas of North Carolina where I grew up. That was great, but that does not happen anymore. In fact, if I mentioned this idea to the youth of today, they would laugh and think that I grew up in the stone age. Everything in that bulletin needs to be communicated throughout the week online. Your church members are looking at your facebook account and your website during the week for information, not your bulletin.
- To generate excitement within your church – Your church (young and old) are online. When you post pictures of baptism or the number of lives that were changed on Sunday- your people will see it and “like it.” This generates excitement and hype around your church. If you can consistently blog as a church, do it! These are easy ways to generate excitement and celebrate things that happened on Sunday during the middle of the week.
Why do you think that it is important for church’s to have an online presence?