I have blogged for about a year and a half, and over that span have learned a little bit about blog traffic! Now, I will be the first to admit that I do not have all of the answers to your blogging questions, but I have learned a bit about building your own platform in the blogging world. I want to share a couple of thoughts first, and then give you some practical ways to increase your blog traffic.
Do not blog totally for traffic– This is hard to do! I am not saying that this is not important, and that you should not check your traffic, but if that is the only reason you are blogging, find a deeper reason to blog. Blog about what you are passionate about, and people will enjoy that more rather than just blogging about what others want to hear.
Increasing traffic is not as difficult as it seems– Now, this statement might get some negative feedback, but honestly, it is not that difficult. You can get readers if you know how to get readers..That is where the steps below can help!
How to increase your blog traffic:
- Blog Consistently– This is something that I had to learn the hard way. I was frustrated, because people were not regularly visiting my blog when I was not even blogging. Why would they if you are not working at blogging? They have no reason to come back if you are not posting regularly. Now, blogging takes a lot of time, and I understand that. Set aside like 2-3 hours a week for just writing, and schedule your posts, and it will make your life much easier. You say, Josh, how often do you recommend posting? I would say a minimum of 4 times a week to build a good group of followers. BTW: if you are expecting your weekend traffic to be as large as weekday, you are mistaken. Weekends are normally when I take a break from blogging.
- Share on social media– This is easy and a well-known tip, but share frequently. I share my posts on twitter, facebook, google+, and LinkedIn. Now, I change the wording of the “share” to fit the readers on those sites. Do not copy the same exact post, and share on each of these sites. Make them original. Also, I am involved in student ministry groups on facebook, and I regularly share in there as well. On twitter, use hashtags with what the post is about.
- Tag every post with several different categories of what the post is about. People searching will come across your site if you tag it well.
- Use your blog to connect and network with others– This has sparked the largest traffic increase than anything on this list. I blog primarily about student ministry, church life, and leadership. So, I have used my blog to network with guys in these areas! I have networked with them via twitter, commenting on the posts, google+, and facebook groups. When you network, you build relationships, and those relationships give you credibility for people to visit your site more often.
- Comment– Respond to every comment that is posted on your blog! I encourage you to ask a question at the end of your posts, or do something to make sure that the reader knows that you desire comments and feedback. Also, comment on other blogs. Normally, bloggers have a reader of some sort that organizes the different blogs that you follow. I use google reader, and I go on there once a week, and read through the posts of other guys, and I comment on them regularly.
- Write for others– This has taken the longest time for me to get off the ground, but I have started recently writing for others. It makes your life busier, but it will increase your traffic! I write for several other sites other than my own, and it has increased my traffic significantly. Find places looking for guest posts, and
These are just a few of the ways that I have built my own platform using my blog.
[Question]: What are you doing that is not on this list to build your platform specifically speaking of blogging?